![]() ![]() ![]() Smart, right? However in the case of Team Secret, their merchandise is produced by HK Army, who is a retailer of paintball supplies. When Team Secret finally got merchandise up for sale (which was several months after the team’s inception if I remember correctly), they promoted it on social media. They’ve fixed the shipping calculator as well, but we’ll get into that in a minute. The larger variety at different prices opens up the merchandise to a larger audience as well as creates the potential for repeat customers. Since then, the shop has expanded to offer posters, lanyards, stickers, mousepads, and more. The shipping cost was inexplicably $10 for domestic first class mail. When I was first looking for c9 merchandise in 2014, they had a couple of shirts and a sweatshirt available. A good example of this is how Cloud9’s store has evolved. Both are relatively easy to obtain and will appeal to fans with shallower pockets. Offer some lower-pricepoint branded items, like basic t shirts or stickers. A $60 jersey is a luxury that most potential customers in the target audience are going to have to plan and/or save up for. A $60 jersey is not appealing to 95% of the people. I’ve used this phrase before, but generally you want to appeal to 95% of the people 95% of the time to do well in business. What do we want? First off, let’s talk about affordability. HK army also offered Holiday Editions, which I found… confusing, to say the least. Rosters change several times a year leaving fans stuck with expensive merchandise that isn’t totally relevant. Player-branded jerseys at that price point are ridiculous, frankly. I remember a Reddit thread last year where the OP was pretty pissed because he dropped a huge chunk of change on an Arteezy jersey right before Artour went back to EG (dude I hope you kept it). I looked wistfully at the ladies’ Pieliedie jersey for a few minutes before remembering that I didn’t have $60 to spend on a frivolous purchase. A welcome expansion (although they’re gone now), but not exactly appealing to the masses. What’s wrong with this picture?Ī few months ago, the Team Secret Shop had a few more offerings in it – women’s cut jerseys for the same price. Team Secret, an organization sporting one of the most popular Dota 2 teams in history, has a small online storefront that sells only jerseys for $60 each. Earlier today, I was poking around online looking for some Team Secret merchandise, as my Cloud9 shirt is no longer relevant. They’re sold at the supermarket, they’re sold at the hardware store, and I can buy thousands of products with the logo on it from the internet. Everywhere I go, I’m bombarded by neon green and navy blue Seahawks products. I recently moved from the East Coast to Western Washington. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |